Once you have a written marketing plan, with goals for your year, for each quarter and then smaller monthly and even weekly goals, it’s time to create bite-size action steps. Just do a bit at a time. Come on, you can do it!
Pick your goals for advertising, social media, promotion, various events, partnerships, video, special webinars and anything else you’d like.
So you’ve made a marketing plan and you have some goals set for the next year or so. Does your plan include simple, do-able action steps for things you can do in an hour or two each week to help grow and promote your business?
Focus. Baby steps are good. You can only do so much and posting a bit on your website, maybe a blog, too, and sometimes on Facebook and Twitter can take up a fair amount of your time. And you still want to spend most of your time breaking stained glass. So give yourself credit for making the effort and just take things a step at a time.